The Johan Cruyff Institute educates athletes, sport and business professionals to become Leaders in Sport Management.
Discover the academic programs they offer in English and Spanish.
Good news : as AJPH member you can benefit interesting discounts ! Contact us for more information.
ACADEMIC PROGRAMS
Master in Sport Marketing and Sponsorship Online
Objectives
The main objective of the Master in Sport Marketing & Sponsorship is to guide you in your professional development as an integral sport marketing and sponsorship professional, and teach you how to use marketing tools applied to sports to recognize business opportunities, develop strategies in creative industries, anticipate changes, and optimize and analyze information resources judiciously.
The Master in Sport Marketing & Sponsorship from Johan Cruyff Institute is for you, if:
- You are an (ex-) athlete and are looking for a master’s degree in sport marketing and sponsorship to give your professional career a boost.
- You´re working in the marketing environment and want to specialize in sport marketing and sponsorship.
- You want to complement your education with a master’s degree in sport marketing and sponsorship.
- You are a professional in the sports industry, with experience in the sector but without studies related to sports management and you want to improve and update your knowledge of the industry.
People who have completed this Master are currently working in the following areas:
- Sport Marketing and Sponsorship (private and public companies)
- Advertising and Branding (advertising agencies and media agencies)
- Sports Competition (professional sports clubs and event organization)
- Leadership and Management (federations, sports associations, NGOs and foundations)
- Sports Consulting (private business initiatives)
- Sports Journalism (media agencies and media)
Duration
13 months. 60 ECTS (weekly dedication of 10-12 hours)
Admission requirements
To be admitted, you must meet one of the following requirements:
- Have a Bachelor’s degree, diploma or equivalent.
- Have at least 3 years of experience in the field of marketing and/or sponsorship.
- Have developed a career as a professional athlete.
General information (price, start date..)
See more info in their page https://johancruyffinstitute.com/en/programa/master-in-sport-marketing-sponsorship-online/
Discounts
20% discount on the price of any Postgraduate Diploma or Master offered online or blended in Barcelona
Master in Sport Management Online
Objectives
The main objective of the Master in Sport Management Online is to train you to use management tools to help you recognize business opportunities, develop strategies, anticipate changes, optimize resources and analyze information judiciously, without the obstacles of time or place and adapting the pace of study to your individual workload and availability.
The Master in Sport Management from Johan Cruyff Institute is for you, if:
- You’re an (ex-) athlete who is looking for a master’s degree in sport management to give your professional career a boost.
- You’re working in the business environment and want to specialize in sport management.
- You wish to complement your education with a master’s degree specializing in sport management.
- You are a professional in the sports industry, with experience in the sector but without studies related to sports management and you want to improve and update your knowledge of the industry.
Those who have completed this Master are currently working in the areas of:
- Sports Competition (professional sports teams and event organizers)
- Governance (sports federations and associations)
- Facilities and Sport Events (championship organizers, sports clubs)
- Community Sports (foundations, municipalities)
- Sports Consulting (own business initiatives)
- Sports Journalism (media)
- Marketing and Sponsorship (private and public companies)
Duration
13 months. 60 ECTS (weekly dedication of 10-12 hours)
Admission requirements
To be admitted, you must meet one of the following requirements:
- Have a Bachelor’s degree, diploma or equivalent.
- Have at least 3 years experience in the field of sport management.
- Have developed a career as a professional athlete.
General information (price, start date..)
See more info in their page https://johancruyffinstitute.com/en/programa/master-in-sport-management-online/
Discounts
20% discount on the price of any Postgraduate Diploma or Master offered online or blended in Barcelona
Postgraduate Diploma in Sport Management Online
Objectives
The main objective of the Postgraduate Diploma in Sport Management is to educate you to become a sport management professional and provide you with the appropriate tools to apply your knowledge in strategic, financial, sport facility and human resources management.
The Postgraduate Diploma in Sport Management from Johan Cruyff Institute is for you, if:
- You’re an (ex-) athlete who is looking for specialized education in sport management to give your professional career a boost.
- You’re working in the business environment and want to specialize in sport management.
- You want to complement your education with a postgraduate diploma specializing in sport management.
- You are a professional in the sports industry, with experience in the sector but without studies related to sports management and you want to improve and update your knowledge of the industry.
Those who have completed this Postgraduate Diploma are currently working in the areas of:
- Sports Competition (professional sports teams and event organizers)
- Governance (sports federations and associations)
- Sports Facilities and Events (tournament organizers, sports clubs)
- Community Sports (foundations, municipalities)
- Sports Consulting (private business initiatives)
- Sports Journalism (media)
- Marketing and Sponsorship (private and public companies)
Duration
7 months. 30 ECTS (weekly dedication of 10-12 hours)
Admission requirements
To be admitted, you must meet one of the following requirements:
- Have a Bachelor’s degree, diploma or equivalent.
- Have 3 years experience in the field of sport management.
- Have developed a career as a professional athlete.
General information (price, start date..)
See more info in their page : click here.
Discounts
20% discount on the price of any Postgraduate Diploma or Master offered online or blended in Barcelona
Postgraduate Diploma in Sport Marketing Online
Objectives
The main objective of the Postgraduate Diploma in Sport Marketing is to prepare you to be a sport marketing professional and educate you in the proper use of marketing management tools, sports operations and financial management applied to sport.
The Postgraduate Diploma in Sport Marketing from Johan Cruyff Institute is for you, if:
- You are an (ex-) athlete looking for specialized education in sport marketing to give your professional career a boost.
- You are working in a business environment, and want to specialize in sport marketing.
- You want to complement your education with a postgraduate diploma specializing in sport marketing.
- You are a professional in the sports industry, with experience in the sector but without studies related to sports management and you want to improve and update your knowledge of the industry.
Those who have completed this postgraduate program are currently working in the areas of:
- Sport Marketing and Sponsorship (private and public companies)
- Advertising and Product Branding (advertising agencies and media agencies)
- Sports Competition (professional sports clubs and event organizers)
- Leadership and Management (federations, sports associations, NGOs and foundations)
- Sports Consulting (private business initiatives)
- Sports Journalism (media agencies and mass media)
Duration
6-7 months. 30 ECTS (weekly commitment of 10-12 hours)
Admission requirements
To be admitted, you must meet one of the following requirements:
- Have a Bachelor’s degree, diploma or equivalent.
- Have 3 years experience in the field of sport management.
- Have developed a career as a professional athlete.
General information (price, start date..)
See more info in their page : Click here
Discounts
20% discount on the price of any Postgraduate Diploma or Master offered online or blended in Barcelona
Courses in Sport Marketing and Sponsorship and Sport management
List of courses
ONLINE
- Course in Strategic Management of Sport Organizations Online
- Course in Financial Management in Sport Organizations Online
- Course in Sport Marketing Online
- Course in Innovation and Entrepreneurship in Sport Organizations Online
- Course in Sport Facility Management Online
- Course in Sport Sponsorship I: Strategy Online
- Course in Leadership in Sport Organizations Online
- Course in Digital Marketing in Sport Online
- Course in Data Analytics in Sport Online
- Course in Sport Media Online
- Course in People Management in Sport Online
- Course in Sport Event Management Online
- Course in Sport Sponsorship II: Activation and Measurement Online
- Course in Corporate Social Responsibility in Sport Online
- Course in Fan Engagement Online
- Course in Sport Management Fundamentals Online
- Course in eSports Online
Discounts
15% discount on the price of any online course (Fundamentals & Specialized Courses);
MORE INFORMATION ABOUT JOHAN CRUYFF INSTITUTE

More than 9.000 students all over the world have experienced their online, onsite and on campus learning programs in Sport Management, Sport Marketing, Sponsorship, Coaching and Football Business. They are the next generation of leaders ready to manage sport organizations all over the globe.
Their international presence now represents 5 Johan Cruyff Institute (postgraduate and executive education) and international agents, 3 Johan Cruyff Academy (graduate education) and 4 Johan Cruyff College (vocational training).