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Programs Johan Cruyff Institute

The Johan Cruyff Institute educates athletes, sport and business professionals to become Leaders in Sport Management.

Discover the academic programs they offer in English and Spanish.

Good news : as AJPH member you can benefit interesting discounts ! Contact us for more information.

ACADEMIC PROGRAMS

Master in Sport Marketing and Sponsorship Online

Objectives

The main objective of the Master in Sport Marketing & Sponsorship is to guide you in your professional development as an integral sport marketing and sponsorship professional, and teach you how to use marketing tools applied to sports to recognize business opportunities, develop strategies in creative industries, anticipate changes, and optimize and analyze information resources judiciously.

The Master in Sport Marketing & Sponsorship from Johan Cruyff Institute is for you, if:

  • You are an (ex-) athlete and are looking for a master’s degree in sport marketing and sponsorship to give your professional career a boost.
  • You´re working in the marketing environment and want to specialize in sport marketing and sponsorship.
  • You want to complement your education with a master’s degree in sport marketing and sponsorship.
  • You are a professional in the sports industry, with experience in the sector but without studies related to sports management and you want to improve and update your knowledge of the industry.

People who have completed this Master are currently working in the following areas:

  • Sport Marketing and Sponsorship (private and public companies)
  • Advertising and Branding (advertising agencies and media agencies)
  • Sports Competition (professional sports clubs and event organization)
  • Leadership and Management (federations, sports associations, NGOs and foundations)
  • Sports Consulting (private business initiatives)
  • Sports Journalism (media agencies and media)

Duration

13 months. 60 ECTS (weekly dedication of 10-12 hours)

Admission requirements

To be admitted, you must meet one of the following requirements:

  • Have a Bachelor’s degree, diploma or equivalent.
  • Have at least 3 years of experience in the field of marketing and/or sponsorship.
  • Have developed a career as a professional athlete.

General information (price, start date..)

Discounts

20% discount on the price of any Postgraduate Diploma or Master offered online or blended in Barcelona

Master in Sport Management Online

Objectives

The main objective of the Master in Sport Management Online is to train you to use management tools to help you recognize business opportunities, develop strategies, anticipate changes, optimize resources and analyze information judiciously, without the obstacles of time or place and adapting the pace of study to your individual workload and availability.

The Master in Sport Management from Johan Cruyff Institute is for you, if:

  • You’re an (ex-) athlete who is looking for a master’s degree in sport management to give your professional career a boost.
  • You’re working in the business environment and want to specialize in sport management.
  • You wish to complement your education with a master’s degree specializing in sport management.
  • You are a professional in the sports industry, with experience in the sector but without studies related to sports management and you want to improve and update your knowledge of the industry.

Those who have completed this Master are currently working in the areas of:

  • Sports Competition (professional sports teams and event organizers)
  • Governance (sports federations and associations)
  • Facilities and Sport Events (championship organizers, sports clubs)
  • Community Sports (foundations, municipalities)
  • Sports Consulting (own business initiatives)
  • Sports Journalism (media)
  • Marketing and Sponsorship (private and public companies)

Duration

13 months. 60 ECTS (weekly dedication of 10-12 hours)

Admission requirements

To be admitted, you must meet one of the following requirements:

  • Have a Bachelor’s degree, diploma or equivalent.
  • Have at least 3 years experience in the field of sport management.
  • Have developed a career as a professional athlete.

General information (price, start date..)

Discounts

20% discount on the price of any Postgraduate Diploma or Master offered online or blended in Barcelona

Postgraduate Diploma in Sport Management Online

Objectives

The main objective of the Postgraduate Diploma in Sport Management is to educate you to become a sport management professional and provide you with the appropriate tools to apply your knowledge in strategic, financial, sport facility and human resources management.

 

The Postgraduate Diploma in Sport Management from Johan Cruyff Institute is for you, if:

  • You’re an (ex-) athlete who is looking for specialized education in sport management to give your professional career a boost.
  • You’re working in the business environment and want to specialize in sport management.
  • You want to complement your education with a postgraduate diploma specializing in sport management.
  • You are a professional in the sports industry, with experience in the sector but without studies related to sports management and you want to improve and update your knowledge of the industry.

Those who have completed this Postgraduate Diploma are currently working in the areas of:

  • Sports Competition (professional sports teams and event organizers)
  • Governance (sports federations and associations)
  • Sports Facilities and Events (tournament organizers, sports clubs)
  • Community Sports (foundations, municipalities)
  • Sports Consulting (private business initiatives)
  • Sports Journalism (media)
  • Marketing and Sponsorship (private and public companies)

Duration

7 months. 30 ECTS (weekly dedication of 10-12 hours)

Admission requirements

To be admitted, you must meet one of the following requirements:

  • Have a Bachelor’s degree, diploma or equivalent.
  • Have 3 years experience in the field of sport management.
  • Have developed a career as a professional athlete.

General information (price, start date..)

See more info in their page : click here.

Discounts

20% discount on the price of any Postgraduate Diploma or Master offered online or blended in Barcelona

Postgraduate Diploma in Sport Marketing Online

Objectives

The main objective of the Postgraduate Diploma in Sport Marketing is to prepare you to be a sport marketing professional and educate you in the proper use of marketing management tools, sports operations and financial management applied to sport.

The Postgraduate Diploma in Sport Marketing from Johan Cruyff Institute is for you, if:

  • You are an (ex-) athlete looking for specialized education in sport marketing to give your professional career a boost.
  • You are working in a business environment, and want to specialize in sport marketing.
  • You want to complement your education with a postgraduate diploma specializing in sport marketing.
  • You are a professional in the sports industry, with experience in the sector but without studies related to sports management and you want to improve and update your knowledge of the industry.

Those who have completed this postgraduate program are currently working in the areas of: 

  • Sport Marketing and Sponsorship (private and public companies)
  • Advertising and Product Branding (advertising agencies and media agencies)
  • Sports Competition (professional sports clubs and event organizers)
  • Leadership and Management (federations, sports associations, NGOs and foundations)
  • Sports Consulting (private business initiatives)
  • Sports Journalism (media agencies and mass media)

Duration

 6-7 months. 30 ECTS (weekly commitment of 10-12 hours)

Admission requirements

To be admitted, you must meet one of the following requirements:

  • Have a Bachelor’s degree, diploma or equivalent.
  • Have 3 years experience in the field of sport management.
  • Have developed a career as a professional athlete.

General information (price, start date..)

See more info in their page : Click here

Discounts

20% discount on the price of any Postgraduate Diploma or Master offered online or blended in Barcelona

LEARNING MODEL

Their study programs have been designed by sport industry professionals enriched by personal experiences from faculty and students. Their programs are distinctive and tailor made for the specific needs of athletes and sports professionals. The powerful learning experience, their students go through, is boosted by their learning model which is:

  • 100% Sports-oriented
  • Student-centered
  • Based on the principle of ‘Learning by doing‘
  • Flexible, diverse and using the latest technologies
  • Motivational, communicative and participative
  • Adapted to each individual’s workload and availability

CAREER SERVICES - INTERNSHIPS

Our Corporate Internship Program is a natural result of the Johan Cruyff Institute’s global network. Internships are enriching learning experiences for both organizations and students. They contribute to the professional development of the organization, and offer students the opportunity to access the world of sports, live the reality of a sports organization and apply the acquired skills and knowledge acquired.

 

 

NETWORKING & ALUMNI CRUYFF INSTITUTE

The Alumni Cruyff Institute provides a means of interconnection that will enable the whole community not only to re-establish contact with fellow students, but also to create new links with people from the sports sector throughout the whole network who can offer new experiences and initiatives to keep growing in the profession.

The platform has been designed so you can comfortably navigate through the various areas and enjoy the offers that most interest or adapt to the needs of alumni at any given time. In the Learning Area, you will find resources that will allow you to keep up with the latest trends in the sector, participate in our webinars or access pre-recorded academic sessions, as well as many other resources.

CAREER SERVICES - JOBS IN SPORT

The Johan Cruyff Institute serves as a platform between potential applicants and the sports business sector. Many sports organizations and businesses with job vacancies turn to us when they search for candidates with a ‘sports mentality’.

The Johan Cruyff Institute selects and contacts qualified candidates within its network. We also announce job openings and new projects in sports throughout our channels.

MORE INFORMATION ABOUT JOHAN CRUYFF INSTITUTE

More than 9.000 students all over the world have experienced their online, onsite and on campus learning programs in Sport Management, Sport Marketing, Sponsorship, Coaching and Football Business. They are the next generation of leaders ready to manage sport organizations all over the globe.

Their international presence now represents 5 Johan Cruyff Institute (postgraduate and executive education) and international agents, 3 Johan Cruyff Academy (graduate education) and 4 Johan Cruyff College (vocational training).

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